The Brand

Little Joe

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13
About the brand
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13 products

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Little Joe vent clip characters

Little Joe vent clip characters

How they work. Every Little Joe is a happy 3D figure made from a specially scented polymer, with a two-step clip that pushes onto an air vent slat. The air flowing through the vent carries the fragrance round the cabin, and Little Joe gives a natural, discreet scent for about 45 days, while the smile lasts long after.

The classic Little Joe. About 5cm long, each colour has its own scent: New Car is the blue one, Strawberry candy pink, Flower pale pink, Cherry red, Pina Colada pale yellow, Orange Sorbet orange and Black Velvet all black, packed on a night-sky card with a full moon and a wolf.

Choosing by colour. The figure's colour matches its scent tab, which makes it easy to recognise a favourite again. Strawberry and Flower are both pink, so check the tab when choosing.

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The Brand

About Little Joe

Little Joe is the smiling 3D car air freshener character from Drive Int. AG, a Swiss company founded in 2015 after the Little Joe brand launched. Its line is Put a smile in the air, and the company says it has brought a smile to more than 70 countries through over 100 distribution partners. In early 2021 it opened its own production facility in Italy, Drive Italy S.r.l, as a wholly owned subsidiary, and the packs carry a Made in Italy line. Drive Int. AG is ISO 9001 certified by TÜV, and its fragrances are created to IFRA standards and comply with REACH requirements.

At The Drivers HQ we stock Little Joe online with UK delivery and in our Ilkeston shop. Popular choices include the Little Joe in New Car, Thumbs Up in Funky Vanilla and Little Dog in Cherry.

Little Joe Thumbs Up and Little Dog

Little Joe Thumbs Up and Little Dog

Thumbs Up. Little Joe Thumbs Up is the same happy 3D character giving a thumbs up, also on the two-step vent clip and also lasting about 45 days. We stock it in Pacific Splash, Funky Vanilla, the yellow one with a sweet vanilla scent, and Cool Mint.

Little Dog. Little Dog is a balloon dog made for pet owners, on the same two-step vent clip, with about 45 days of fragrance. It comes in Cherry in red, Flower in pink and New Car in blue, in a black pack printed with bright cartoon cars and flowers.

Getting the best from them. Push the clip onto a vent slat that has air flowing through it; the more air, the more scent. Freshen a clean cabin, after a vacuum and with the source of any smell dealt with. Little Joe also works in a small space at home, such as a cupboard or a drawer.

A Little Joe or a Little Dog makes a cheerful stocking filler. Shop more air fresheners and odour control.

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Frequently Asked Questions

Who makes Little Joe air fresheners?

Drive Int. AG, a Swiss company founded in 2015, which makes them at its own production facility in Italy, Drive Italy S.r.l.

How long does a Little Joe air freshener last?

About 45 days of fragrance, and the 45 day mark is printed on the pack. Little Joe keeps smiling long after.

How do you fit a Little Joe?

Push its two-step clip onto an air vent slat. The air flowing through the vent carries the fragrance round the car.

Do Little Dog and Thumbs Up hang from the mirror?

No. Both clip onto an air vent with the same two-step clip as the classic Little Joe.

How big is a Little Joe?

The classic Little Joe character is about 5cm long.

Where can I buy Little Joe air fresheners in the UK?

The Drivers HQ stocks Little Joe online with UK delivery by Royal Mail Tracked 24, free on orders over £100, and in our shop in Ilkeston, Derbyshire, with free Click & Collect.

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