The Hyped Source Bape (Blue) Style Lanyard

The Hyped Source describes itself as a lifestyle and accessories brand. It started out making air fresheners based around some of the most sought-after trainers, which it calls the original kick air fresheners. After 12 months, by its own account, it realised it was onto something much bigger and expanded into clothing, accessories and apparel. Its website now presents the air fresheners alongside tees, lanyards, stickers and more, so the brand covers both the car and the wardrobe.

At The Drivers HQ, The Hyped Source range brings together hanging air fresheners and the brand's own clothing and accessories. There are hoodies and sweatshirts such as the Bear Face Mask Hoodie and the Malona Lisa Hoodie, the Crossed Long Sleeve in orange and yellow, Logo White Socks and lanyards. Smaller pieces include the Inline Stickrs stickers and The Hyped Source Cable Tag keyring, and the long sleeve tees and socks carry The Hyped Source name in the brand's own lettering.

The range suits sneakerheads, streetwear fans and anyone who wants their car to carry the same style as their wardrobe. A hanging air freshener is a simple way to add a scent and a splash of colour to an interior, and the fresheners make easy stocking fillers or add-ons for friends who follow trainer releases. The clothing and accessories carry the look beyond the car, from a lanyard for your keys to a hoodie for a cold evening at a car meet.

Shop The Hyped Source at The Drivers HQ with tracked UK-wide delivery, or use free Click & Collect from our walk-in store in Ilkeston, Derbyshire. The air fresheners are an easy add-on to a detailing order, so you can finish a fresh clean with a new scent, and our car culture clothing and accessories sit alongside them for anyone putting together a look to match their car.