The Brand

Hoonigan

Hoonigan is an automotive lifestyle brand founded in 2010 by Ken Block. Hoonigan Group, which lists Hoonigan among its brands, describes it as operating at the intersection of motorsports, media and culture, and it is known for its content, including the award-winning Gymkhana films. Alongside its videos and motorsport activity, Hoonigan offers a range of lifestyle merchandise, including apparel and accessories, and its own store describes the brand as a destination for drifting, burnouts, doughnuts and other acts of automotive aeronautics.

The Drivers HQ stocks Hoonigan clothing and accessories, led by T-shirts and headwear. Tees include the Bracket X Short Sleeve Tee, the Censor Bar SS T-Shirt, the Cheater Slicks TW T-Shirt and the Covert Bracket X Camo T-Shirt, while headwear runs from the Censor Bar and Bracket X snapbacks to the Classic H Icon Beanie. Hoodies such as the Censor Bar BW Hoodie and the CBar Kill All Tires Hoodie sit alongside keyrings including the Crash Bar Metal Key Ring and the Flight Tag, plus lanyards, sunglasses, socks and the HRD20 Censor Bar Slap Sticker.

Hoonigan suits drivers who want their love of cars to show when they are away from the wheel as well as behind it. The Censor Bar and Bracket logos run through the range, so a tee, hoodie or snapback is an easy way to wear car culture to a meet, a track day or a day in the garage. Keyrings, lanyards and slap stickers are simple additions to a set of keys, a toolbox or a garage wall, and the range works well as a gift for a car enthusiast.

Buy Hoonigan from The Drivers HQ with UK-wide delivery, sent tracked with Royal Mail, or use free Click & Collect from our walk-in store in Ilkeston, Derbyshire. Whether you are after a new tee, a snapback for the next car meet or a gift for a Hoonigan fan, you can combine your order with car care products and other car culture clothing and accessories from the rest of our range in a single basket.

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The Brand

About Hoonigan

Hoonigan is an automotive lifestyle brand founded in 2010 by Ken Block. Hoonigan Group, which lists Hoonigan among its brands, describes it as operating at the intersection of motorsports, media and culture, and it is known for its content, including the award-winning Gymkhana films. Alongside its videos and motorsport activity, Hoonigan offers a range of lifestyle merchandise, including apparel and accessories, and its own store describes the brand as a destination for drifting, burnouts, doughnuts and other acts of automotive aeronautics.

The Drivers HQ stocks Hoonigan clothing and accessories, led by T-shirts and headwear. Tees include the Bracket X Short Sleeve Tee, the Censor Bar SS T-Shirt, the Cheater Slicks TW T-Shirt and the Covert Bracket X Camo T-Shirt, while headwear runs from the Censor Bar and Bracket X snapbacks to the Classic H Icon Beanie. Hoodies such as the Censor Bar BW Hoodie and the CBar Kill All Tires Hoodie sit alongside keyrings including the Crash Bar Metal Key Ring and the Flight Tag, plus lanyards, sunglasses, socks and the HRD20 Censor Bar Slap Sticker.

Hoonigan suits drivers who want their love of cars to show when they are away from the wheel as well as behind it. The Censor Bar and Bracket logos run through the range, so a tee, hoodie or snapback is an easy way to wear car culture to a meet, a track day or a day in the garage. Keyrings, lanyards and slap stickers are simple additions to a set of keys, a toolbox or a garage wall, and the range works well as a gift for a car enthusiast.

Buy Hoonigan from The Drivers HQ with UK-wide delivery, sent tracked with Royal Mail, or use free Click & Collect from our walk-in store in Ilkeston, Derbyshire. Whether you are after a new tee, a snapback for the next car meet or a gift for a Hoonigan fan, you can combine your order with car care products and other car culture clothing and accessories from the rest of our range in a single basket.

Motorsport, Media and Car Culture

Motorsport, Media and Car Culture

Hoonigan was founded in 2010 by Ken Block. Hoonigan Group describes it as a trailblazing automotive lifestyle brand operating at the intersection of motorsports, media and culture, and credits its content, including the award-winning Gymkhana films, with making automotive culture accessible and entertaining for enthusiasts of all styles.

Media sits at the centre of the Hoonigan story. According to Hoonigan Group, the brand's library of media production connects with global audiences, while its active participation in motorsports and community-focused racing events, together with collaborations and digital platforms, brings together a global network of enthusiasts who share a love of automotive culture, performance and competition.

Merchandise is how many fans wear that culture. Hoonigan Group says the brand's apparel and accessories capture its spirit, and Hoonigan's own store sells its gear and apparel alongside videos and a blog covering automotive and motorsport news and entertainment.

Censor Bar, Bracket and Classic Logos

Censor Bar, Bracket and Classic Logos

Two logos run through most of the Hoonigan range at The Drivers HQ: the Censor Bar and the Bracket logo shield. Hoonigan calls its Censor Bar snapback the OG, and describes it as a 6-panel snapback with an embroidered Censor Bar logo patch and an H icon logo on the side panel. The Drivers HQ stocks the Censor Bar snapback in black and white and in woodland camo, alongside the Bracket X Snapback.

Hoonigan says its Bracket X tee is one of its all-time top sellers, and at The Drivers HQ the Bracket X design appears on a short sleeve tee, a snapback and a zip hoodie. Hoonigan describes the zip hoodie as carrying the bracket logo shield design on the left chest with a full size back print, and the Covert Bracket X Camo T-Shirt gives the same design a camouflage treatment.

Other designs lean into the drifting and burnout side of the brand. Hoonigan describes the CBar Kill All Tires Hoodie as carrying the CBar logo across the front with Kill All Tires printed on the sleeves, and calls the Cheater Slicks tee OG spec. Smaller pieces carry Hoonigan logos too, from the Crash Bar Metal Key Ring to the Classic H Icon Beanie, which Hoonigan pitches as a way to keep your head warm.

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