The Brand

Bride

Brand Campaign

BRIDE seats and seat rails

BRIDE Logo Flight Tag Key Chain, olive green and beige sides, on a black display plinth

Fixed bucket seats. The ZETA series is BRIDE's standard full bucket seat, shaped around ergonomics and the human skeleton. The ZIEG and ZIEG WIDE seats sit low and hold the driver firmly, designed with know-how from SUPER GT racing. The XERO series is made for a variety of motor sports, and the A.i.R. series is designed for two-seater cars, with a formula style driving position and the LOWMAX system.

Reclining seats. The GIAS and STRADIA series recline but aim for the rigidity and hold of a fixed bucket seat, STRADIA with easier getting in and out. EUROSTER is the comfort seat for long drives, DIGO is designed to fit cars with compact interiors, and NEO CLASSIC seats are made for classic, historic and open cars.

Safety and testing. BRIDE says its lineup includes Japan's first FIA approved seats, and that every model must pass repeated tests on shock resistance. Its seats made for driving on public roads comply with Japanese safety standards. The FIA approved ZETA-ZZR was announced in 1995.

Seat rails. A bucket seat needs a rail made for the car it goes in. BRIDE's matching list of seats and rails is intended mainly for cars sold in Japan.

Not sure which one you need?

Tell us about the vehicle, surface, equipment or result you are working with. Advice is available before you buy, not only after something has gone wrong.

The Brand

About Bride

BRIDE is a Japanese maker of sports seats, founded in 1981 and based in Tokai, Aichi Prefecture. Its first product was the GT reclining seat, and today it offers over 300 seat products, with seat rails made for over 800 vehicle models. BRIDE says all of its products are made in Japan.

At The Drivers HQ we stock the BRIDE Logo Flight Tag Key Chain, a woven key tag with the BRIDE logo for fans of the seats, online with UK delivery and in our Ilkeston shop. It sits in our Keyrings & Keychains beside other flight tags.

BRIDE Logo Flight Tag Key Chain on a car key resting on a black fabric car seat

The BRIDE flight tag we stock

BRIDE Logo Flight Tag Key Chain. A woven flight tag with the BRIDE logo, styled on the remove-before-flight tags used on aircraft. It is double sided, with a different colour on the reverse, a stitched border and a metal split ring. It is a promotional key tag, not a safety tag for industrial use. Hang it on your car keys or a bag.

More flight tags. Our Keyrings & Keychains range also has the HKS Logo Flight Tag, the classic Remove Before Flight tag and the Late Brake Supply JPN flight tags. To carry keys and tag together, see our Lanyards.

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Frequently Asked Questions

Where is BRIDE based?

In Tokai, Aichi Prefecture, Japan. BRIDE was founded in 1981 and says all of its products are made in Japan.

What does BRIDE make?

Sports seats and seat rails: fixed bucket seats such as the ZETA, ZIEG and XERO, reclining seats such as the GIAS, STRADIA and EUROSTER, and rails for over 800 vehicle models.

Are BRIDE seats FIA approved?

BRIDE makes FIA approved models and says its lineup includes Japan's first FIA approved seats. Not every BRIDE seat is an FIA model, so check the one you want.

Do you sell BRIDE seats?

No. The BRIDE item we stock is the BRIDE Logo Flight Tag Key Chain, a woven key tag with the BRIDE logo.

What is the BRIDE flight tag like?

A woven tag, double sided with a different colour on the reverse, with a stitched border and a metal split ring for your keys or a bag.