The Brand

Native21

Products
7
About the brand
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7 products

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Brand Campaign

Pop Culture Gifts From Warrington

NATIVE 21 BIG MAC AIR FRESHENER - The Drivers HQ

Native 21 built its range around pop culture. Its website offered greetings cards, gift wrap, clothing, mugs, notebooks, art prints and car stickers, with car air fresheners first in its menu and named in its site title.

The footer of its website gave a Warrington address, first on Howley Lane and later on London Road in Stockton Heath. Its wholesale page said it stocked with a range of gift shops across the UK and USA, and was always looking for new stores to share its pop culture greetings cards, gift wrap and air fresheners with.

Customers were invited to share their own ideas too. The air freshener menu included a Submit Your Idea page, designs were grouped into themes such as Memes, TV Icons and Foodie, and a monthly air freshener subscription box was offered.

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The Brand

About Native 21

Native 21 is a pop culture gift brand from Warrington, Cheshire, according to the address on its website. Alongside greetings cards, gift wrap, clothing and mugs, it made car air fresheners printed with food, meme and TV inspired designs, and its home page description summed up the idea with the line "Smelly car? We got you." According to its wholesale page, its cards, gift wrap and air fresheners were stocked by gift shops across the UK and USA.

The Drivers HQ stocks a selection of Native 21 hanging air fresheners. They include the Native 21 Chippy Tea Air Freshener, a heart shaped design with fish and chips, the Native 21 Nuggets Air Freshener, the Native 21 Shake It Freshener shaped like a milkshake cup, and the Native 21 Feeling Hot Hot Hot Freshener shaped like a bottle of hot sauce. Each design carries a named scent, such as Cold As Ice on Chippy Tea, Squeaky Clean on Nuggets and Cake My Day on Shake It.

Hang one where it can move freely without blocking your view of the road, and swap designs when you fancy a change of scent or look.

Buy Native 21 air fresheners from The Drivers HQ with tracked UK-wide delivery by Royal Mail, or pick them up from our walk-in store in Ilkeston, Derbyshire, where Click & Collect is free.

NATIVE 21 CHIPPY TEA AIR FRESHENER - The Drivers HQ

Named Scents and Foodie Designs

Every Native 21 air freshener pairs a printed design with a named scent. The brand said its fresheners were lovingly made with quality board and essential oils, and designed to hang freely in your car, or even your home, for a long lasting fresh aroma.

Its scents page described each fragrance in its own playful way. Squeaky Clean was pitched as that new car smell, Cake My Day as good enough to eat with vanilla slice, Victoria sponge and fairy cakes in mind, Silky Draws as a light and fresh scent that takes you to the beach bar, and Apple Bottom Jeans as sweet and tangy but fresh. Gold Digger was compared to an expensive cologne.

The designs we stock lean into food and pop culture. Chippy Tea carries Cold As Ice, Nuggets carries Squeaky Clean, Shake It carries Cake My Day, and both Feeling Hot Hot Hot and a burger design carry Gold Digger, while the Raw and Yass Queen designs are matched with Silky Draws and Apple Bottom Jeans.

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