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Water based Alcantara and suede cleaner

AutoBrite Direct Alcantara Cleaner

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£10.00

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Size 500ml

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AutoBrite Direct Alcantara Cleaner £10.00
Click & Collect: Ilkeston · FreeMost eligible orders are ready within 5 minutes during opening times. Please wait for your collection-ready confirmation before travelling. Click & Collect: Ilkeston Not available for this option. Options that can be collected show it here. How it works
  • Made for Alcantara and suede interiors
  • Water based cleaning solution
  • Lifts general soiling without heavy wetting
  • Reduces the need for heavy agitation
  • Helps minimise wear on delicate fabric
  • Foam trigger supplied with the 500ml bottle
  • Pleasant apple fragrance
  • Suits Alcantara seats and steering wheels
Read the full description

Full Description

Autobrite Direct

A solvent free, gentle solution. Specifically designed to safely and effectively clean Alcantara and suede surfaces.

Alcantara reduces the need for heavy agitation therefore minimising wear to the surface of the fabric.

Product Features

  • Effective cleaning of suede & alcantara
  • Powerful yet gentle
  • Solvent free & water based
  • Safe on delicate surfaces
  • Pleasant Apple fragrance

More in Alcantara Cleaners.

Tracked UK delivery, or collect eligible orders from our Ilkeston store.

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Key features

  • Alcantara & Suede
  • Apple Fragrance
  • Water-Based
  • Foam Trigger
  • 500ml Bottle

The Drivers HQ

Expert Notes

Autobrite Direct Alcantara Cleaner is a 500ml water based cleaner for Alcantara and suede interiors, supplied with a foam trigger. It is designed to lift general soiling without soaking the material or scrubbing hard, which matters on a fabric that can wear under heavy agitation. In an interior routine it is the cleaning step for Alcantara seats and steering wheels: foam it onto a microfibre cloth for seats, or work it in with a soft, long bristled brush on a steering wheel, then wipe dry with a lint-free towel. Pair it with a vacuum, a soft interior brush and clean microfibre cloths. It has an apple fragrance and its safety data sheet gives a pH of around 10, so test a hidden area first and wear gloves.

Perfect For / Suitable Surfaces

  • Alcantara seats
  • Suede seats
  • Alcantara steering wheels
  • Alcantara interior trim
  • Suede interior trim
  • Prestige and performance car interiors

Caution: Causes serious eye irritation, so keep it away from your eyes and wear gloves. Test on a small hidden area first and never soak the fabric.

Technical Specifications

Product Type
Alcantara And Suede Cleaner
Brand
Autobrite Direct
Size
500ml
Formula
Water Based Liquid Detergent
Scent
Apple
Appearance
Clear Green Liquid
pH
Approx. 10 (Concentrated Solution, Maker SDS)
Pack Contents
500ml Bottle With Foam Trigger
Application Method
Microfibre Cloth Or Soft Long Bristled Brush
Suitable For
Alcantara And Suede Seats, Steering Wheels And Interior Surfaces
Primary Use
Gentle Cleaning Of Delicate Interior Materials
Safety
Causes Serious Eye Irritation (H319)

How To Use

Application

  1. Vacuum the Alcantara or suede first to remove loose dust and grit.
  2. Test the cleaner on a small hidden area before treating the whole surface.
  3. For seats, apply the cleaner to a clean microfibre cloth rather than directly onto the fabric.
  4. Work it lightly into the surface without applying too much pressure.
  5. For steering wheels, work it in gently with a soft, long bristled detailing brush.
  6. Wipe the area clean and dry with a clean, lint-free microfibre towel.

Aftercare

  1. Allow the material to dry fully before the seat or wheel is used again.
  2. Once dry, brush the pile lightly in one direction with a soft brush to even the finish.
  3. Repeat with light passes on stubborn marks instead of pressing harder.
  4. Wash the cloths and rinse the brush after use so they are clean for next time.
  5. Keep the cleaner in its original bottle and store it in a cool, well-ventilated place.

Top Tip: Clean Alcantara little and often with light passes, rather than scrubbing hard once it is heavily soiled.

Performance Benefits

  • Lifts general soiling from Alcantara
  • Cleans without heavy scrubbing
  • Helps reduce wear on the fabric
  • No need to soak the material
  • Safe on delicate surfaces
  • Suits seats and steering wheels

Frequently Asked Questions

What surfaces is this Alcantara cleaner for?

It is designed to clean Alcantara and suede interior surfaces, such as seats and steering wheels. Autobrite Direct describes it as great for interior surfaces in modern prestige and performance vehicles.

What size is the bottle and what comes with it?

Autobrite Direct Alcantara Cleaner comes in a 500ml bottle, and the maker supplies a foam trigger with the 500ml size.

What does it smell like?

It has an apple fragrance, as stated in the Autobrite Direct product features and its safety data sheet.

How do I use it on Alcantara seats?

Apply the cleaner to a clean microfibre cloth, work it lightly into the surface without pressing hard, then wipe clean with a lint-free cloth. Test a small hidden area first.

How do I clean an Alcantara steering wheel with it?

Autobrite Direct recommends working the cleaner in gently with a soft, long bristled detailing brush, then wiping the wheel dry with a clean microfibre cloth.

Is this Alcantara cleaner pH neutral?

No. The Autobrite Direct safety data sheet gives a pH of around 10 for the concentrated solution, which is alkaline, so test a small hidden area before full use.

Do I need gloves or eye protection?

Yes, the safety data sheet classes Autobrite Direct Alcantara Cleaner as causing serious eye irritation and advises protective gloves and eye protection. Keep it away from your eyes and wash your hands after use.

Can I buy it from The Drivers HQ?

Yes, The Drivers HQ sells it online with UK-wide delivery, and our walk-in store in Ilkeston, Derbyshire can advise on Alcantara care.

HQ Suggests Tips & Insights

  1. Vacuum Alcantara before cleaning so loose grit is not worked into it.
  2. Apply the cleaner to a cloth, not straight onto the seat.
  3. Use light pressure, as heavy scrubbing can wear delicate fabric.
  4. Use a soft, long bristled brush on Alcantara steering wheels.
  5. Turn to a fresh face of the cloth as it picks up dirt.
  6. Blot spills on Alcantara promptly before they soak into the fibres.
  7. Wear gloves and keep the cleaner well away from your eyes.
  8. Ask at our walk-in store in Ilkeston, Derbyshire for Alcantara care advice.

The Brand

Autobrite Direct

Autobrite Direct is a car detailing brand that describes itself as built by detailers, for detailers. It was originally founded in 2005 and, in its own words, grew from a small UK operation into a recognised name within the global detailing community. In 2026 the brand entered a new chapter, now operated by Technical Brands UK & Ireland Limited, and key legacy products and formulations have been brought back. Its range covers wheel and tyre care, interior and exterior cleaning, decontamination, and finishing polish, wax and protection, and the brand states that its products are formulated and manufactured in the UK.

The Drivers HQ stocks Autobrite Direct for the finishing stages. Prep-It removes polishing oils before protection, Ultraslick paint sealant and the banana scented Carbanuba wax protect the finish, Project 64 is a spray gloss enhancer, and Crystal Glass Cleaner looks after the glass.

Autobrite Direct suits enthusiasts finishing off a detail. After the wash and any polishing, Prep-It wipes the paint clean of oils, Ultraslick or Carbanuba then protects the finish, Project 64 adds gloss, and Crystal Glass Cleaner takes care of the windows.

Buy Autobrite Direct from The Drivers HQ with tracked UK-wide delivery, or use free Click & Collect from our walk-in store in Ilkeston, Derbyshire. Whether you are topping up a favourite sealant or adding a glass cleaner to your kit, you can combine Autobrite Direct products with the rest of your detailing and car care essentials in a single order.

Shop all Autobrite Direct
AUTOBRITE CRYSTAL GLASS CLEANER (500ml & 5L) - The Drivers HQ

Built by Detailers, for Detailers

Autobrite Direct says everything it does is driven by real-world experience: understanding what actually works, what consistently delivers results and what makes the process of car care better. Its stated aim is to create products that professionals can rely on and enthusiasts can enjoy using, combining performance, consistency and ease of use in every formulation.

The brand was originally founded in 2005 and built its reputation on high-performing products, practical solutions and a loyal customer base. In 2026 it entered a new chapter, now operated by Technical Brands UK & Ireland Limited. According to the brand, key legacy products and formulations have been brought back, manufacturing partnerships reinstated and production aligned with strict quality and regulatory standards.

Autobrite Direct states that its products are developed and validated in-house, and formulated and manufactured in the UK using high-quality raw materials. Its focus, in its own words, is UK manufactured products that work properly, every time.

AutoBrite Detailing Bucket Black - Bucket, Gemma Seal And Dirt Guard - The Drivers HQ

Glass Care, Wash and Paint Correction

Crystal Glass Cleaner has been part of the Autobrite Direct range since 2005 and, according to the brand, was one of the first products it developed. Its high flash-off formula is designed to be sprayed, wiped and buffed, and the brand describes it as safe for all glass, mirrors and window tints. For heavier contamination, Clear View Glass Polish removes bug splatter, grease, fallout and stubborn stains from glass, and contains no silicones or waxes.

On the wash side, Autobrite Direct describes Citrus Wash as a powerful yet gentle pre-wash and all-purpose cleaner infused with citrus oil, diluted to suit anything from light cleaning to degreasing. BriteGel is a sticky, non-acidic wheel cleaning gel that clings to the wheel and tyre with less run-off, and Ceramic Shield Magiseal is a water-based, SiO2 infused coating that can be applied through a foam lance or with a trigger sprayer.

For paint correction, the Correct It range pairs compounds and polishes with dedicated pads. The brand describes Enrich as a medium machine polishing compound that removes car wash scratches, swirl marks and light oxidation, and as a one-step cut and finish compound for most paint finishes.

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