The Brand

Autobrite Direct

Products
45
About the brand

45 products

Brand Campaign

Autobrite wash, wheels and decontamination

Autobrite Direct Project 64 Spray Gloss Enhancer, Ultraslick Paint Sealant, Crystal Glass Cleaner and Carbanuba Car Wax bottles on a black display plinth

Pre-wash and snow foam. Citrus Wash is a citrus oil pre-wash and all purpose cleaner for paint, plastic, vinyl and rubber, diluted 100:1 for light cleaning, 50:1 for a general pre-wash, 30:1 for heavy grime and 10:1 for degreasing. Stronger mixes can reduce wax or sealant, so Autobrite suggests 50:1 or weaker for maintenance washes. Magifoam is a stable, wax and sealant safe snow foam: 100 to 200ml in the lance, topped up with water, left to dwell but never to dry. Custard Magifoam is the vanilla custard scented version, and the thick mousse style Jelly Bean and Parma Violet Super Foams suit lighter summer dirt.

Shampoos. Purple Velvet is a pH neutral shampoo with a Juicy Fruit scent that dilutes up to 1500:1, a 10ml capful in 15 litres. Banana Gloss is pH neutral and kind to existing wax, and Ceramic Infused Shampoo adds a slick, hydrophobic layer, used at 400:1 in the bucket or straight onto the mitt. Wash with the Synthetic Wool Wash Mitt and a 20 litre Detailing Bucket in black or clear, each with a Gamma Seal lid and Dirt Guard; the Bucket Organiser fits most 20 litre buckets and holds bottles, mitts and brushes.

Wheels, tyres and decontamination. BriteGel is a lemon and lime scented, non-acidic wheel gel that clings to the wheel and tyre, and Very Cherry Non Acidic is a high foaming, acid free wheel cleaner for painted and clear coated wheels. Purple Rain is a ready to use gel fallout remover for wheels and bodywork that turns purple as it dissolves iron: do not dilute it, and keep it off damaged or unlacquered paint and alloys. Just The Tonic is a solvent tar and glue remover that also lifts sticker glue and, inside, ink, oil and chewing gum from carpets. Tyregloss is a cherry scented tyre dressing: a little for satin, more for high gloss.

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Tell us about the vehicle, surface, equipment or result you are working with. Advice is available before you buy, not only after something has gone wrong.

The Brand

About Autobrite Direct

Autobrite Direct is a UK car detailing brand founded in 2005 that describes itself as built by detailers, for detailers. Magifoam snow foam, Crystal glass cleaner and Tyregloss date from its early years. In 2026 the brand was relaunched by Technical Brands UK & Ireland Limited, of County Antrim, which had been the official Autobrite Direct reseller in Ireland; the earlier company, Autobrite Direct Limited, no longer trades. The new operator says it has brought back key legacy formulas and that the products are manufactured in the UK.

At The Drivers HQ we stock Autobrite Direct online with UK delivery and in our Ilkeston shop. Popular choices include Magifoam, Purple Velvet shampoo and Project 64.

Autobrite Direct Crystal Glass Cleaner being sprayed onto the side window of a black car

Autobrite polishing, protection, glass and interior

Paint correction. The Correct It compounds are made for modern ceramic and scratch resistant clear coats as well as hard German paint: Restore is the heavy cut, rated to remove 1500 grit sanding marks, Enrich is a medium one step cut and finish, and Final Finish is the anti-hologram finishing polish. The 135mm pads are colour coded: orange for cutting and green for polishing, both German open cell foam, with the Hybrid Wool Ultracut and Correct It PRO microfibre pads for faster correction.

Protection and gloss. Prep-It removes polishing oils and residue before a coating, sealant or wax. Ultraslick is a polymer sealant for paint, glass, chrome and unpainted plastics in a 250ml atomiser bottle, and Carbanuba is a banana scented cream wax of carnauba, montan and microcrystalline waxes. Magiseal is a water based, SiO2 infused coating: 100ml with 400ml of water in a foam lance, or 25ml with 475ml in a trigger, rinsed straight off, for two to three months of protection. Project 64 is a pH neutral spray, wipe and buff gloss enhancer, Quickshine works as a quick detailer, waterless wash or clay lubricant, and Top Gloss is a wax drying aid. Apply them with the foam applicators, six to a pack, and polish bright metal with Metalworx.

Glass. Crystal has been in the range since 2005: a fast flash-off glass cleaner, safe on glass, mirrors and window tints. Clear View polishes away bug splatter, fallout and watermarks with no silicones or waxes, ready for Repel, a rain repellent that Autobrite says beads water off from around 30mph. Buff with The Enforcer, a 55 x 63cm, 300gsm glass towel.

Interior and kit. Fab is a high foaming upholstery cleaner and pre-spotter, Magic Carpet a low foaming fabric cleaner with odour neutralisers, and the Alcantara Cleaner is solvent free and water based for Alcantara and suede. Jaffa Clean degreases and protects engine bays and door shuts, and the Soft White Drill Brush (5in) scrubs carpets and mats. Carry it all in the Detailing Holdall or Detailing Kit Bag, or start with the boxed Essential Detailing Kit.

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Frequently Asked Questions

Is Autobrite Direct under new ownership?

Yes. Since its 2026 relaunch the brand is run by Technical Brands UK & Ireland Limited, previously the official Autobrite Direct reseller in Ireland. The old company, Autobrite Direct Limited, no longer trades.

Where are Autobrite Direct products made?

Autobrite Direct says its products are manufactured in the UK. The relaunch brought back key legacy products and formulas, and Magifoam, first sold in 2005, is still in the range.

Do I need a foam lance for Autobrite Magiseal?

No. Use 100ml with 400ml of water in a foam lance, or 25ml with 475ml of water in a trigger sprayer, then rinse straight off. Avoid the windscreen where you can.

Is Autobrite Purple Rain a wheel cleaner?

It is a fallout remover, meant for use after the wheels are cleaned, and it works on bodywork too. Use it neat; it turns purple as it dissolves iron.

How do I dilute Autobrite Citrus Wash?

100:1 for light cleaning, 50:1 for a general pre-wash, 30:1 for heavy grime and 10:1 for degreasing engine bays and door shuts. Use 50:1 or weaker for maintenance washes, as stronger mixes can reduce wax or sealant.

Where can I buy Autobrite Direct in the UK?

The Drivers HQ stocks Autobrite Direct online with UK delivery by Royal Mail Tracked 24, free on orders over £100, and in our shop in Ilkeston, Derbyshire, with free Click & Collect.