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AutoBrite Direct Magifoam - Ultimate Prewash Snowfoam

Long-dwelling active snow foam pre-wash

AutoBrite Direct Magifoam - Ultimate Prewash Snowfoam

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£10.00

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Size 500ml

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AutoBrite Direct Magifoam - Ultimate Prewash Snowfoam AutoBrite Direct Magifoam - Ultimate Prewash Snowfoam £10.00
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One of Autobrites most popular products that can be dated back to 2005 when Autobrite Direct first started; Magifoam is still top dog.

  • Autobrite Direct pre-wash dating back to 2005
  • Stable, long-dwelling active foam
  • Active cleaners with biodegradable surfactants
  • Wax and sealant safe when used as directed
  • Breaks down surface dirt before washing
  • Reduces the chance of fine swirl marks
  • Just 100ml to 200ml per lance
  • Sold in 500ml, 1L and 5L
Read the full description

Full Description

One of Autobrites most popular products that can be dated back to 2005 when Autobrite Direct first started; Magifoam is still top dog.

Containing a special blend of active cleaners, biodegradable surfactants and foaming agents, when used as directed Magifoam is LSP safe and won't harm your existing wax or sealant protection. Magifoam creates a stable and long-dwelling active foam to break down surface dirt and loosen it before contact washing. Pre-washing is an essential step in the detailing process. Removing the majority of dirt before the contact wash stage reduces the chance of inflicting fine swirl marks and will reduce marring. Sit back and let Magifoam do the hard work!

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Key features

  • Active Snow Foam
  • LSP Safe
  • Biodegradable Surfactants
  • Alkaline Concentrate
  • 500ml To 5L

The Drivers HQ

Expert Notes

Magifoam is the Autobrite Direct pre-wash snow foam that dates back to 2005, when the company first started, and it is still a core part of the range. It blends active cleaners, biodegradable surfactants and foaming agents into a stable, long-dwelling foam that breaks down surface dirt before the contact wash, and Autobrite Direct states it is LSP safe when used as directed. The concentrate is strongly alkaline, pH 13 to 14 on the safety data sheet, so handle it with gloves and eye protection. Mix 100ml to 200ml in a snow foam lance, dwell for approx 5 to 10 minutes, rinse and follow with a car shampoo and wash mitt. It suits regular maintenance washes on waxed or sealed cars.

Perfect For / Suitable Surfaces

  • Car paintwork
  • Van bodywork
  • Waxed paintwork
  • Sealant protected paintwork
  • Exterior glass
  • Lower panels and sills
  • Regular maintenance washes

Caution: The concentrate is strongly alkaline and corrosive, so wear gloves and eye protection when mixing, and keep the foam off hot surfaces and ceramic brake discs.

Technical Specifications

Product Type
Snow Foam Pre-Wash
Brand
Autobrite Direct
Size
500ml, 1L, 5L
Formula
Active Cleaners, Biodegradable Surfactants And Foaming Agents
pH
13 To 14 (Concentrate, Per SDS)
Dilution
100ml To 200ml In A Snow Foam Lance, Topped Up With Water
Application Method
Snow Foam Lance On A Pressure Washer
Dwell Time
Approx 5 To 10 Minutes
Compatibility
LSP Safe When Used As Directed
Concentrate Colour
Yellow-Orange
Handling
Corrosive Concentrate, Wear Gloves And Eye Protection

How To Use

Application

  1. Wear gloves and eye protection, then pour 100ml to 200ml of Magifoam into your snow foam lance bottle.
  2. Top the bottle up with cold water to the level you need and shake well.
  3. Pre-rinse the vehicle to remove loose dirt and debris.
  4. Adjust the lance dial to the foam thickness you want.
  5. Apply an even coat from the top of the vehicle down, avoiding ceramic brake discs.
  6. Allow the foam to dwell for approx 5 to 10 minutes without letting it dry.
  7. Rinse the vehicle thoroughly with clean water.

Aftercare

  1. Carry on with your normal shampoo and contact wash, as Magifoam is a pre-wash only.
  2. Rinse any spilled concentrate off skin or surfaces straight away with plenty of water.
  3. Check panel gaps and trim for leftover foam and rinse again if needed.
  4. Flush the foam lance through with clean water after use.
  5. Store the bottle sealed, upright and out of reach of children.

Top Tip: Measure 100ml to 200ml into the lance bottle rather than pouring by eye, then adjust the lance dial for thicker foam.

Performance Benefits

  • Loosens surface dirt before contact washing
  • Stable foam for a long dwell
  • Lowers the risk of wash marring
  • Leaves less dirt for the wash mitt
  • Small dose per lance fill
  • Rinses off with clean water

Frequently Asked Questions

What is Magifoam used for?

Magifoam is a snow foam pre-wash that loosens surface dirt and road grime before the contact wash. Removing most of the dirt first reduces the chance of inflicting fine swirl marks.

Will it remove my wax or sealant?

No, when used as directed Autobrite Direct states Magifoam is LSP safe and will not harm existing wax or sealant protection.

How much Magifoam goes in a snow foam lance?

Pour 100ml to 200ml of Magifoam into the lance bottle and top up with water to the level you need. Shake well before foaming.

How long should it dwell?

The Autobrite Direct step guide gives approx 5 to 10 minutes. Do not let it dry, and do not apply it to hot surfaces.

Is the concentrate hazardous?

Yes, the Magifoam safety data sheet gives the concentrate a pH of 13 to 14 and classifies it as causing severe skin burns and eye damage. Wear protective gloves and eye protection when handling it.

Do I need a pressure washer?

For the thickest, most even foam, Autobrite Direct recommends applying Magifoam with a snow foam lance connected to a pressure washer.

Which sizes are available?

Autobrite Direct Magifoam is available in 500ml, 1L and 5L sizes.

Where can I buy Magifoam in the UK?

The Drivers HQ sells Autobrite Direct Magifoam with UK-wide delivery. You can also visit our walk-in store in Ilkeston, Derbyshire.

HQ Suggests Tips & Insights

  1. Wear gloves and eye protection when pouring the concentrate.
  2. Pre-rinse first to shift loose grit before foaming.
  3. Keep the foam off hot panels and out of direct sun.
  4. Keep the foam away from ceramic brake discs.
  5. Never let the foam dry before rinsing.
  6. Follow with a two bucket contact wash.
  7. Store the bottle sealed and out of reach of children.
  8. Order Magifoam with UK-wide delivery from The Drivers HQ.

The Brand

Autobrite Direct

Autobrite Direct is a UK car detailing brand founded in 2005 that describes itself as built by detailers, for detailers. Magifoam snow foam, Crystal glass cleaner and Tyregloss date from its early years. In 2026 the brand was relaunched by Technical Brands UK & Ireland Limited, of County Antrim, which had been the official Autobrite Direct reseller in Ireland; the earlier company, Autobrite Direct Limited, no longer trades. The new operator says it has brought back key legacy formulas and that the products are manufactured in the UK.

At The Drivers HQ we stock Autobrite Direct online with UK delivery and in our Ilkeston shop. Popular choices include Magifoam, Purple Velvet shampoo and Project 64.

Shop all Autobrite Direct
Autobrite Direct Project 64 Spray Gloss Enhancer, Ultraslick Paint Sealant, Crystal Glass Cleaner and Carbanuba Car Wax bottles on a black display plinth

Autobrite wash, wheels and decontamination

Pre-wash and snow foam. Citrus Wash is a citrus oil pre-wash and all purpose cleaner for paint, plastic, vinyl and rubber, diluted 100:1 for light cleaning, 50:1 for a general pre-wash, 30:1 for heavy grime and 10:1 for degreasing. Stronger mixes can reduce wax or sealant, so Autobrite suggests 50:1 or weaker for maintenance washes. Magifoam is a stable, wax and sealant safe snow foam: 100 to 200ml in the lance, topped up with water, left to dwell but never to dry. Custard Magifoam is the vanilla custard scented version, and the thick mousse style Jelly Bean and Parma Violet Super Foams suit lighter summer dirt.

Shampoos. Purple Velvet is a pH neutral shampoo with a Juicy Fruit scent that dilutes up to 1500:1, a 10ml capful in 15 litres. Banana Gloss is pH neutral and kind to existing wax, and Ceramic Infused Shampoo adds a slick, hydrophobic layer, used at 400:1 in the bucket or straight onto the mitt. Wash with the Synthetic Wool Wash Mitt and a 20 litre Detailing Bucket in black or clear, each with a Gamma Seal lid and Dirt Guard; the Bucket Organiser fits most 20 litre buckets and holds bottles, mitts and brushes.

Wheels, tyres and decontamination. BriteGel is a lemon and lime scented, non-acidic wheel gel that clings to the wheel and tyre, and Very Cherry Non Acidic is a high foaming, acid free wheel cleaner for painted and clear coated wheels. Purple Rain is a ready to use gel fallout remover for wheels and bodywork that turns purple as it dissolves iron: do not dilute it, and keep it off damaged or unlacquered paint and alloys. Just The Tonic is a solvent tar and glue remover that also lifts sticker glue and, inside, ink, oil and chewing gum from carpets. Tyregloss is a cherry scented tyre dressing: a little for satin, more for high gloss.

Shop more snow foam, car shampoo and wheel cleaners.

Autobrite Direct Crystal Glass Cleaner being sprayed onto the side window of a black car

Autobrite polishing, protection, glass and interior

Paint correction. The Correct It compounds are made for modern ceramic and scratch resistant clear coats as well as hard German paint: Restore is the heavy cut, rated to remove 1500 grit sanding marks, Enrich is a medium one step cut and finish, and Final Finish is the anti-hologram finishing polish. The 135mm pads are colour coded: orange for cutting and green for polishing, both German open cell foam, with the Hybrid Wool Ultracut and Correct It PRO microfibre pads for faster correction.

Protection and gloss. Prep-It removes polishing oils and residue before a coating, sealant or wax. Ultraslick is a polymer sealant for paint, glass, chrome and unpainted plastics in a 250ml atomiser bottle, and Carbanuba is a banana scented cream wax of carnauba, montan and microcrystalline waxes. Magiseal is a water based, SiO2 infused coating: 100ml with 400ml of water in a foam lance, or 25ml with 475ml in a trigger, rinsed straight off, for two to three months of protection. Project 64 is a pH neutral spray, wipe and buff gloss enhancer, Quickshine works as a quick detailer, waterless wash or clay lubricant, and Top Gloss is a wax drying aid. Apply them with the foam applicators, six to a pack, and polish bright metal with Metalworx.

Glass. Crystal has been in the range since 2005: a fast flash-off glass cleaner, safe on glass, mirrors and window tints. Clear View polishes away bug splatter, fallout and watermarks with no silicones or waxes, ready for Repel, a rain repellent that Autobrite says beads water off from around 30mph. Buff with The Enforcer, a 55 x 63cm, 300gsm glass towel.

Interior and kit. Fab is a high foaming upholstery cleaner and pre-spotter, Magic Carpet a low foaming fabric cleaner with odour neutralisers, and the Alcantara Cleaner is solvent free and water based for Alcantara and suede. Jaffa Clean degreases and protects engine bays and door shuts, and the Soft White Drill Brush (5in) scrubs carpets and mats. Carry it all in the Detailing Holdall or Detailing Kit Bag, or start with the boxed Essential Detailing Kit.

Shop more paint sealants, glass cleaners and interior cleaners.

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