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Long-dwelling active snow foam pre-wash

AutoBrite Direct Magiforam - Ulitmate Prewash Snowfoam

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£10.00

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Size 500ml

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AutoBrite Direct Magiforam - Ulitmate Prewash Snowfoam £10.00
Click & Collect: Ilkeston · FreeMost eligible orders are ready within 5 minutes during opening times. Please wait for your collection-ready confirmation before travelling. Click & Collect: Ilkeston Not available for this option. Options that can be collected show it here. How it works

One of Autobrites most popular products that can be dated back to 2005 when Autobrite Direct first started; Magifoam is still top dog.

  • Autobrite Direct pre-wash dating back to 2005
  • Stable, long-dwelling active foam
  • Active cleaners with biodegradable surfactants
  • Wax and sealant safe when used as directed
  • Breaks down surface dirt before washing
  • Reduces the chance of fine swirl marks
  • Just 100ml to 200ml per lance
  • Sold in 500ml, 1L and 5L
Read the full description

Full Description

One of Autobrites most popular products that can be dated back to 2005 when Autobrite Direct first started; Magifoam is still top dog.

Containing a special blend of active cleaners, biodegradable surfactants and foaming agents, when used as directed Magifoam is LSP safe and won't harm your existing wax or sealant protection. Magifoam creates a stable and long-dwelling active foam to break down surface dirt and loosen it before contact washing. Pre-washing is an essential step in the detailing process. Removing the majority of dirt before the contact wash stage reduces the chance of inflicting fine swirl marks and will reduce marring. Sit back and let Magifoam do the hard work!

More in Snow Foam.

Tracked UK delivery, or collect eligible orders from our Ilkeston store.

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Key features

  • Active Snow Foam
  • LSP Safe
  • Biodegradable Surfactants
  • Alkaline Concentrate
  • 500ml To 5L

The Drivers HQ

Expert Notes

Magifoam is the Autobrite Direct pre-wash snow foam that dates back to 2005, when the company first started, and it is still a core part of the range. It blends active cleaners, biodegradable surfactants and foaming agents into a stable, long-dwelling foam that breaks down surface dirt before the contact wash, and Autobrite Direct states it is LSP safe when used as directed. The concentrate is strongly alkaline, pH 13 to 14 on the safety data sheet, so handle it with gloves and eye protection. Mix 100ml to 200ml in a snow foam lance, dwell for approx 5 to 10 minutes, rinse and follow with a car shampoo and wash mitt. It suits regular maintenance washes on waxed or sealed cars.

Perfect For / Suitable Surfaces

  • Car paintwork
  • Van bodywork
  • Waxed paintwork
  • Sealant protected paintwork
  • Exterior glass
  • Lower panels and sills
  • Regular maintenance washes

Caution: The concentrate is strongly alkaline and corrosive, so wear gloves and eye protection when mixing, and keep the foam off hot surfaces and ceramic brake discs.

Technical Specifications

Product Type
Snow Foam Pre-Wash
Brand
Autobrite Direct
Available Sizes
500ml, 1L, 5L
Formula
Active Cleaners, Biodegradable Surfactants And Foaming Agents
pH
13 To 14 (Concentrate, Per SDS)
Dilution
100ml To 200ml In A Snow Foam Lance, Topped Up With Water
Dwell Time
Approx 5 To 10 Minutes
Compatibility
LSP Safe When Used As Directed
Application Method
Snow Foam Lance On A Pressure Washer
Concentrate Colour
Yellow-Orange
Handling
Corrosive Concentrate, Wear Gloves And Eye Protection

How To Use

Application

  1. Wear gloves and eye protection, then pour 100ml to 200ml of Magifoam into your snow foam lance bottle.
  2. Top the bottle up with cold water to the level you need and shake well.
  3. Pre-rinse the vehicle to remove loose dirt and debris.
  4. Adjust the lance dial to the foam thickness you want.
  5. Apply an even coat from the top of the vehicle down, avoiding ceramic brake discs.
  6. Allow the foam to dwell for approx 5 to 10 minutes without letting it dry.
  7. Rinse the vehicle thoroughly with clean water.

Aftercare

  1. Carry on with your normal shampoo and contact wash, as Magifoam is a pre-wash only.
  2. Rinse any spilled concentrate off skin or surfaces straight away with plenty of water.
  3. Check panel gaps and trim for leftover foam and rinse again if needed.
  4. Flush the foam lance through with clean water after use.
  5. Store the bottle sealed, upright and out of reach of children.

Top Tip: Measure 100ml to 200ml into the lance bottle rather than pouring by eye, then adjust the lance dial for thicker foam.

Performance Benefits

  • Loosens surface dirt before contact washing
  • Stable foam for a long dwell
  • Lowers the risk of wash marring
  • Leaves less dirt for the wash mitt
  • Small dose per lance fill
  • Rinses off with clean water

Frequently Asked Questions

What is Magifoam used for?

Magifoam is a snow foam pre-wash that loosens surface dirt and road grime before the contact wash. Removing most of the dirt first reduces the chance of inflicting fine swirl marks.

Will it remove my wax or sealant?

No, when used as directed Autobrite Direct states Magifoam is LSP safe and will not harm existing wax or sealant protection.

How much Magifoam goes in a snow foam lance?

Pour 100ml to 200ml of Magifoam into the lance bottle and top up with water to the level you need. Shake well before foaming.

How long should it dwell?

The Autobrite Direct step guide gives approx 5 to 10 minutes. Do not let it dry, and do not apply it to hot surfaces.

Is the concentrate hazardous?

Yes, the Magifoam safety data sheet gives the concentrate a pH of 13 to 14 and classifies it as causing severe skin burns and eye damage. Wear protective gloves and eye protection when handling it.

Do I need a pressure washer?

For the thickest, most even foam, Autobrite Direct recommends applying Magifoam with a snow foam lance connected to a pressure washer.

Which sizes are available?

Autobrite Direct Magifoam is available in 500ml, 1L and 5L sizes.

Where can I buy Magifoam in the UK?

The Drivers HQ sells Autobrite Direct Magifoam with UK-wide delivery. You can also visit our walk-in store in Ilkeston, Derbyshire.

HQ Suggests Tips & Insights

  1. Wear gloves and eye protection when pouring the concentrate.
  2. Pre-rinse first to shift loose grit before foaming.
  3. Keep the foam off hot panels and out of direct sun.
  4. Keep the foam away from ceramic brake discs.
  5. Never let the foam dry before rinsing.
  6. Follow with a two bucket contact wash.
  7. Store the bottle sealed and out of reach of children.
  8. Order Magifoam with UK-wide delivery from The Drivers HQ.

The Brand

Autobrite Direct

Autobrite Direct is a car detailing brand that describes itself as built by detailers, for detailers. It was originally founded in 2005 and, in its own words, grew from a small UK operation into a recognised name within the global detailing community. In 2026 the brand entered a new chapter, now operated by Technical Brands UK & Ireland Limited, and key legacy products and formulations have been brought back. Its range covers wheel and tyre care, interior and exterior cleaning, decontamination, and finishing polish, wax and protection, and the brand states that its products are formulated and manufactured in the UK.

The Drivers HQ stocks Autobrite Direct across the wash, correction and protection stages. For washing there are snow foams, Citrus Wash Multi Purpose Cleaner as a pre-wash, and shampoos including Banana Gloss Concentrated Shampoo and Ceramic Infused Shampoo, backed by wheel cleaners, detailing buckets with a lid and dirt guard, and the Detailing Kit Bag. Paint correction is covered by the Correct It range, from Restore Cutting Compound to Enrich Correct Polish, with cutting and microfibre polishing pads. Paint sealants, quick detailers, Ceramic Shield Magiseal and Carbanuba wax protect the finish, while Crystal Glass Cleaner and Clear View Glass Polish look after the glass.

Autobrite Direct suits enthusiasts putting together their first proper wash kit as well as detailers who want products that work together from start to finish. A typical routine starts with snow foam and a pre-wash to loosen dirt before any contact, followed by a careful hand wash using a bucket fitted with a dirt guard. Where the paint needs it, machine polishing with a compound and the right pad comes next, before a sealant, wax or ceramic spray protects the finish. Glass products and the Alcantara Cleaner then take care of the windows and the interior.

Buy Autobrite Direct from The Drivers HQ with tracked UK-wide delivery, or use free Click & Collect from our walk-in store in Ilkeston, Derbyshire. Whether you are topping up a favourite shampoo, replacing a worn polishing pad or building a complete wash and protection kit from scratch, you can combine Autobrite Direct products with the rest of your detailing and car care essentials in a single order.

Shop all Autobrite Direct
AUTOBRITE CRYSTAL GLASS CLEANER (500ml & 5L) - The Drivers HQ

Built by Detailers, for Detailers

Autobrite Direct says everything it does is driven by real-world experience: understanding what actually works, what consistently delivers results and what makes the process of car care better. Its stated aim is to create products that professionals can rely on and enthusiasts can enjoy using, combining performance, consistency and ease of use in every formulation.

The brand was originally founded in 2005 and built its reputation on high-performing products, practical solutions and a loyal customer base. In 2026 it entered a new chapter, now operated by Technical Brands UK & Ireland Limited. According to the brand, key legacy products and formulations have been brought back, manufacturing partnerships reinstated and production aligned with strict quality and regulatory standards.

Autobrite Direct states that its products are developed and validated in-house, and formulated and manufactured in the UK using high-quality raw materials. Its focus, in its own words, is UK manufactured products that work properly, every time.

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Glass Care, Wash and Paint Correction

Crystal Glass Cleaner has been part of the Autobrite Direct range since 2005 and, according to the brand, was one of the first products it developed. Its high flash-off formula is designed to be sprayed, wiped and buffed, and the brand describes it as safe for all glass, mirrors and window tints. For heavier contamination, Clear View Glass Polish removes bug splatter, grease, fallout and stubborn stains from glass, and contains no silicones or waxes.

On the wash side, Autobrite Direct describes Citrus Wash as a powerful yet gentle pre-wash and all-purpose cleaner infused with citrus oil, diluted to suit anything from light cleaning to degreasing. BriteGel is a sticky, non-acidic wheel cleaning gel that clings to the wheel and tyre with less run-off, and Ceramic Shield Magiseal is a water-based, SiO2 infused coating that can be applied through a foam lance or with a trigger sprayer.

For paint correction, the Correct It range pairs compounds and polishes with dedicated pads. The brand describes Enrich as a medium machine polishing compound that removes car wash scratches, swirl marks and light oxidation, and as a one-step cut and finish compound for most paint finishes. The Drivers HQ stocks it alongside Restore Cutting Compound, the Autobrite Cutting Pad and Correct It PRO microfibre polishing pads.

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