Low foaming car interior fabric cleaner

AutoBrite Direct Magic Carpet Interior Upholstery Cleaner

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AutoBrite Direct Magic Carpet Interior Upholstery Cleaner AutoBrite Direct Magic Carpet Interior Upholstery Cleaner £8.00
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Magic Carpet is a low foaming interior fabric cleaner that will remove stains such as dirt, nicotine, milk, blood and other general soiling. Perfect for seats, carpets, head linings and all things fabric.

  • Low foaming interior fabric cleaner
  • Lifts dirt, nicotine, milk and blood stains
  • Fresh lemon fragrance
  • Contains odour neutralisers
  • Optical brighteners for treated fabric
  • Use by hand or in an extractor
  • Concentrate diluted to suit the soiling
  • Available in 500ml and 5L
Read the full description

Full Description

Magic Carpet is a low foaming interior fabric cleaner that will remove stains such as dirt, nicotine, milk, blood and other general soiling. Perfect for seats, carpets, head linings and all things fabric.

Magic Carpet contains special odour neutralisers and optical brighteners as well as a spectacular lemon fragrance to leave treated fabrics smelling and looking their best.

More in Interior Cleaners.

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Key features

  • Lemon Fragrance
  • Low Foaming
  • Fabric Cleaner
  • Odour Neutraliser
  • 500ml And 5L

The Drivers HQ

Expert Notes

Magic Carpet is Autobrite Direct's low foaming concentrate for vehicle fabrics, including seats, carpets, headlinings and other upholstery. It targets dirt, nicotine, milk, blood and general soiling, and contains odour neutralisers, optical brighteners and a lemon fragrance. The maker's guidance is about 30:1 for hand use, sprayed on, brushed in and removed with a microfibre towel or wet vac, or between 50:1 and 10:1 in a carpet extractor depending on soiling. For headlinings, apply it to a short pile microfibre towel instead of spraying. Pair it with a medium to firm interior brush, clean microfibre towels and a wet vac or extractor. The 500ml suits occasional use and the 5L suits regular valeting.

Perfect For / Suitable Surfaces

  • Cloth seats
  • Carpets
  • Fabric floor mats
  • Headlinings
  • Boot carpets
  • Fabric door cards
  • Fabric upholstery

Caution: Test on a hidden area first. Keep headlinings only lightly damp, as soaking them can loosen the adhesive behind the fabric.

Technical Specifications

Product Type
Interior Fabric And Upholstery Cleaner
Brand
Autobrite Direct
Suitable For
Seats, Carpets, Headlinings And Fabric Upholstery
Size
500ml, 5L
Format
Low Foaming Concentrate
Scent
Lemon
Application Method
Spray And Agitate By Hand Or Carpet Extraction Machine
Contains
Odour Neutralisers And Optical Brighteners
Pack Contents
500ml With Trigger, 5L Without Pump
Dilution By Hand
Approx 30:1 Depending On Soiling
Dilution In Extractor
50:1 Light Soiling To 10:1 Extreme Soiling

How To Use

Application

  1. Vacuum the fabric thoroughly to remove loose dirt and grit.
  2. For hand use, dilute Magic Carpet at about 30:1 in a labelled spray bottle, adjusting for the level of soiling.
  3. Spray the solution evenly onto the area without soaking the fabric.
  4. Agitate with a medium to firm interior or carpet brush.
  5. Remove the loosened dirt and moisture with a microfibre towel or wet vac.
  6. In a carpet extractor, fill the tank at 50:1 for light soiling or up to 10:1 for extreme soiling.
  7. For headlinings, apply it to a short pile microfibre towel and wipe lightly.

Aftercare

  1. Leave doors or windows open so the fabric can dry fully.
  2. Vacuum the fabric again once dry to lift the pile.
  3. Repeat on stubborn stains rather than over-wetting the fabric in one go.
  4. Rinse brushes and towels thoroughly after use.
  5. Store the container sealed and upright, away from frost and direct heat.

Top Tip: Work one seat or panel at a time so the solution is removed before it dries into the fabric.

Performance Benefits

  • Lifts dirt and general soiling
  • Treats milk, blood and nicotine stains
  • Brightens the look of treated fabric
  • Dilutes to suit the level of soiling
  • Works by hand or in extractors
  • Suits seats, carpets and headlinings

Frequently Asked Questions

What stains does Magic Carpet remove?

Magic Carpet is made for dirt, nicotine, milk, blood and general soiling on vehicle fabrics. Older or heavy stains may need a second application.

How do I dilute Magic Carpet?

For hand use, Autobrite Direct guidance is about 30:1 depending on how soiled the fabric is. In a carpet extractor, use between 50:1 for light soiling and 10:1 for extreme soiling.

Can I use it in a carpet extractor?

Yes, Magic Carpet is low foaming and can be used by hand or through a carpet extraction machine.

What does Magic Carpet smell like?

Magic Carpet has a lemon fragrance and also contains odour neutralisers.

Can I use it on headlinings?

Yes, headlinings are one of the listed uses. Apply it to a short pile microfibre towel and wipe lightly rather than spraying the lining directly.

What sizes are available and what comes with them?

Magic Carpet comes in 500ml and 5L. The 500ml is supplied with a chemical resistant trigger, and the 5L container does not include a dispensing pump.

What should I use with it?

Use a medium to firm interior brush to agitate, then a microfibre towel or wet vac to remove the dirty solution.

HQ Suggests Tips & Insights

  1. Vacuum thoroughly before applying any fabric cleaner.
  2. Use a stronger dilution only on heavily soiled areas.
  3. Brush the cleaner into the pile to loosen dirt.
  4. Extract or towel off while the fabric is still damp.
  5. Keep headlinings barely damp to protect the adhesive.
  6. Dry the interior with the doors open or windows down.
  7. Test on a hidden area of any fabric first.
  8. Order online with UK-wide delivery or visit us in Ilkeston, Derbyshire.

The Brand

Autobrite Direct

Autobrite Direct is a UK car detailing brand founded in 2005 that describes itself as built by detailers, for detailers. Magifoam snow foam, Crystal glass cleaner and Tyregloss date from its early years. In 2026 the brand was relaunched by Technical Brands UK & Ireland Limited, of County Antrim, which had been the official Autobrite Direct reseller in Ireland; the earlier company, Autobrite Direct Limited, no longer trades. The new operator says it has brought back key legacy formulas and that the products are manufactured in the UK.

At The Drivers HQ we stock Autobrite Direct online with UK delivery and in our Ilkeston shop. Popular choices include Magifoam, Purple Velvet shampoo and Project 64.

Autobrite Direct Project 64 Spray Gloss Enhancer, Ultraslick Paint Sealant, Crystal Glass Cleaner and Carbanuba Car Wax bottles on a black display plinth

Autobrite wash, wheels and decontamination

Pre-wash and snow foam. Citrus Wash is a citrus oil pre-wash and all purpose cleaner for paint, plastic, vinyl and rubber, diluted 100:1 for light cleaning, 50:1 for a general pre-wash, 30:1 for heavy grime and 10:1 for degreasing. Stronger mixes can reduce wax or sealant, so Autobrite suggests 50:1 or weaker for maintenance washes. Magifoam is a stable, wax and sealant safe snow foam: 100 to 200ml in the lance, topped up with water, left to dwell but never to dry. Custard Magifoam is the vanilla custard scented version, and the thick mousse style Jelly Bean and Parma Violet Super Foams suit lighter summer dirt.

Shampoos. Purple Velvet is a pH neutral shampoo with a Juicy Fruit scent that dilutes up to 1500:1, a 10ml capful in 15 litres. Banana Gloss is pH neutral and kind to existing wax, and Ceramic Infused Shampoo adds a slick, hydrophobic layer, used at 400:1 in the bucket or straight onto the mitt. Wash with the Synthetic Wool Wash Mitt and a 20 litre Detailing Bucket in black or clear, each with a Gamma Seal lid and Dirt Guard; the Bucket Organiser fits most 20 litre buckets and holds bottles, mitts and brushes.

Wheels, tyres and decontamination. BriteGel is a lemon and lime scented, non-acidic wheel gel that clings to the wheel and tyre, and Very Cherry Non Acidic is a high foaming, acid free wheel cleaner for painted and clear coated wheels. Purple Rain is a ready to use gel fallout remover for wheels and bodywork that turns purple as it dissolves iron: do not dilute it, and keep it off damaged or unlacquered paint and alloys. Just The Tonic is a solvent tar and glue remover that also lifts sticker glue and, inside, ink, oil and chewing gum from carpets. Tyregloss is a cherry scented tyre dressing: a little for satin, more for high gloss.

Shop more snow foam, car shampoo and wheel cleaners.

Autobrite Direct Crystal Glass Cleaner being sprayed onto the side window of a black car

Autobrite polishing, protection, glass and interior

Paint correction. The Correct It compounds are made for modern ceramic and scratch resistant clear coats as well as hard German paint: Restore is the heavy cut, rated to remove 1500 grit sanding marks, Enrich is a medium one step cut and finish, and Final Finish is the anti-hologram finishing polish. The 135mm pads are colour coded: orange for cutting and green for polishing, both German open cell foam, with the Hybrid Wool Ultracut and Correct It PRO microfibre pads for faster correction.

Protection and gloss. Prep-It removes polishing oils and residue before a coating, sealant or wax. Ultraslick is a polymer sealant for paint, glass, chrome and unpainted plastics in a 250ml atomiser bottle, and Carbanuba is a banana scented cream wax of carnauba, montan and microcrystalline waxes. Magiseal is a water based, SiO2 infused coating: 100ml with 400ml of water in a foam lance, or 25ml with 475ml in a trigger, rinsed straight off, for two to three months of protection. Project 64 is a pH neutral spray, wipe and buff gloss enhancer, Quickshine works as a quick detailer, waterless wash or clay lubricant, and Top Gloss is a wax drying aid. Apply them with the foam applicators, six to a pack, and polish bright metal with Metalworx.

Glass. Crystal has been in the range since 2005: a fast flash-off glass cleaner, safe on glass, mirrors and window tints. Clear View polishes away bug splatter, fallout and watermarks with no silicones or waxes, ready for Repel, a rain repellent that Autobrite says beads water off from around 30mph. Buff with The Enforcer, a 55 x 63cm, 300gsm glass towel.

Interior and kit. Fab is a high foaming upholstery cleaner and pre-spotter, Magic Carpet a low foaming fabric cleaner with odour neutralisers, and the Alcantara Cleaner is solvent free and water based for Alcantara and suede. Jaffa Clean degreases and protects engine bays and door shuts, and the Soft White Drill Brush (5in) scrubs carpets and mats. Carry it all in the Detailing Holdall or Detailing Kit Bag, or start with the boxed Essential Detailing Kit.

Shop more paint sealants, glass cleaners and interior cleaners.

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