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Non-acidic gel wheel and tyre cleaner

Autobrite Britegel Gel Based Wheel Cleaner

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£11.00

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Size 500ml

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Autobrite Britegel Gel Based Wheel Cleaner £11.00
Click & Collect: Ilkeston · FreeMost eligible orders are ready within 5 minutes during opening times. Please wait for your collection-ready confirmation before travelling. Click & Collect: Ilkeston Not available for this option. Options that can be collected show it here. How it works

BriteGel is a sticky, lemon and lime-scented, non-acidic wheel cleaning gel that clings to the wheel surface enabling maximum penetration into the dirt, grime, and brake dust on your wheels. The sticky gel formula clings to the wheel and tyre with no run-off giving you increased time to clean your wheels thoroughly using less product! A powerful cleaning gel formula that provides superb foaming, powerful yet gentle cleaning, and easy rinsing.

  • Sticky gel clings with less run-off
  • Lemon and lime scent
  • Supplied ready to use, not for dilution
  • High foaming gel with easy rinsing
  • Designed for heavy brake dust and grime
  • Dwell time of 2 to 3 minutes
  • Cleans wheels and tyres together
  • Available in 500ml, 1L and 5L
Read the full description

Full Description

BriteGel is a sticky, lemon and lime-scented, non-acidic wheel cleaning gel that clings to the wheel surface enabling maximum penetration into the dirt, grime, and brake dust on your wheels. The sticky gel formula clings to the wheel and tyre with no run-off giving you increased time to clean your wheels thoroughly using less product! A powerful cleaning gel formula that provides superb foaming, powerful yet gentle cleaning, and easy rinsing.

The combined stickiness and performance certainly make Britegel the best wheel cleaner we make here at Autobrite Direct, and certainly one of the best on the market today. Its ease of use is outstanding and the impressive performance means that minimal agitation should be required to eliminate surface dirt and grime. In extreme cases, heavy baked-on brake dust may require additional agitation. BriteGel is also wax friendly and won't degrade your existing wheel waxes and sealants when used correctly. Dwell time is far superior to competitors thanks to our unique extra thick gel formula, preventing drying on during warmer conditions and eliminating the chance of staining on very sensitive finishes.

Britegel is ready to use and requires a heavy-duty BriteGel Trigger to dispense it. The trigger supplied provides an even, a thick mist of product ensuring total coverage on the surface with no runoff and no waste! A pH-balanced gel formula with powerful cleaning capabilities that is suitable for any wheel type and finish, even the most delicate alloy wheels on the market today such as bare metal, chrome, steel or un-protected, un-lacquered surfaces. A quick and easy way to clean your alloy wheels and tyres. BriteGel makes light work of dirt and grime, and will transform the look of your wheels!

More in Wheel Cleaners.

Tracked UK delivery, or collect eligible orders from our Ilkeston store.

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Key features

  • Wheel Cleaning Gel
  • Non-Acidic
  • Lemon And Lime
  • Ready To Use
  • 500ml To 5L

The Drivers HQ

Expert Notes

BriteGel is the ready to use gel wheel cleaner from Autobrite Direct: a non-acidic, lemon and lime scented formula that clings to the wheel and tyre with less run-off, giving more time to work. It belongs at the wheel stage of a wash, before the paintwork is touched: spray liberally, dwell for 2 to 3 minutes, agitate with detailing and barrel brushes, then pressure rinse. The safety data sheet lists a pH of 12.5 and a corrosive classification, so gloves and eye protection matter, and Autobrite limits it to cool, factory finished wheels, not damaged or unlacquered alloys. It suits anyone who wants a thick, clinging wheel cleaner with no mixing. Pair it with dedicated wheel brushes, a separate wheel bucket and a tyre dressing to finish.

Perfect For / Suitable Surfaces

  • Factory finished alloy wheels
  • Lacquered wheel faces
  • Inner wheel barrels
  • Areas behind the spokes
  • Wheel nuts and bolt recesses
  • Tyre sidewalls

Caution: Classed as corrosive (H314) with a pH of 12.5, so wear gloves and eye protection. Do not use on hot, damaged or unlacquered wheels, and never let it dry.

Technical Specifications

Product Type
Gel Wheel Cleaner
Brand
Autobrite Direct
Available Sizes
500ml, 1L, 5L
Format
Ready To Use Gel, Not For Dilution
pH
12.5 (Alkaline, Non-Acidic)
Scent
Lemon And Lime
Colour
Green
Dwell Time
2 To 3 Minutes, Up To 5 Minutes On Heavy Soiling
Application Method
Heavy-Duty Trigger Spray, Brush Agitation, Pressure Rinse
Suitable For
Factory Finished Wheels And Tyres
Not Suitable For
Hot, Damaged Or Unlacquered Paintwork And Alloys
Hazard Label
Danger, Causes Severe Skin Burns And Eye Damage (H314)

How To Use

Application

  1. Put on gloves and eye protection, and check the wheel is cool to the touch.
  2. Working one wheel at a time, spray BriteGel liberally over the wheel and tyre with a heavy-duty trigger.
  3. Leave it to dwell for 2 to 3 minutes, or up to 5 minutes on heavily soiled wheels, without letting it dry.
  4. Spray a detailing brush with BriteGel and agitate the wheel face, wheel nuts and tyre.
  5. Use a wheel brush to clean the barrel and the backs of the spokes.
  6. Pressure rinse the wheel and tyre thoroughly with clean water.

Aftercare

  1. Rinse your brushes in a separate wheel bucket before moving to the next wheel.
  2. Dry the wheels once clean to avoid water spotting.
  3. Check the barrels for missed brake dust and repeat on that area if needed.
  4. Apply a tyre dressing once the tyres are dry to finish the look.
  5. Close the cap tightly and store the bottle somewhere cool and out of reach of children.

Top Tip: Work one wheel at a time and rinse it before moving on, so the gel never has time to dry.

Performance Benefits

  • Clings to wheel and tyre with less run-off
  • Designed for heavy brake dust
  • High foaming during agitation
  • Rinses away easily with clean water
  • Cleans tyre sidewalls in the same step
  • Breaks down grime before agitation

Frequently Asked Questions

Can I dilute BriteGel?

No, BriteGel is supplied ready to use and Autobrite Direct says it is not formulated to be diluted. Diluting it may affect both dwell time and cleaning ability.

How long should I leave it to dwell?

Leave BriteGel on for 2 to 3 minutes before agitating. On particularly dirty wheels Autobrite Direct allows up to 5 minutes, but never let the gel dry on the wheel.

Is BriteGel acidic?

No, BriteGel is a non-acidic gel. Its safety data sheet lists a pH of 12.5, which is strongly alkaline, so wear gloves and eye protection when using it.

Which wheels can I use it on?

BriteGel is intended for factory finished wheels and tyres. Autobrite Direct says not to apply it to hot surfaces or to damaged or unlacquered paintwork and alloys, so test a small hidden area first on any unusual finish.

What does BriteGel smell like?

BriteGel has a lemon and lime scent. The gel itself is green.

What sizes is it available in?

BriteGel is available in 500ml, 1L and 5L. The thick gel needs a heavy-duty trigger sprayer to dispense it.

Do I need to agitate the wheels?

Yes, Autobrite Direct recommends agitating BriteGel. After the dwell time, agitate the face and tyre with a detailing brush and the barrel with a wheel brush, then rinse thoroughly with clean water.

Where can I buy BriteGel in the UK?

The Drivers HQ sells Autobrite Direct BriteGel online with UK-wide delivery and at our walk-in store in Ilkeston, Derbyshire.

HQ Suggests Tips & Insights

  1. Only apply BriteGel to wheels that are cool to the touch.
  2. Wear gloves and eye protection, as the gel is corrosive.
  3. Give heavily soiled wheels up to 5 minutes of dwell before brushing.
  4. Use a heavy-duty trigger sprayer to dispense the thick gel.
  5. Keep wheel brushes separate from the tools you use on paintwork.
  6. Use a small detailing brush for wheel nuts and tight corners.
  7. Clean the wheels before the paintwork so splashes land on unwashed panels.
  8. Buy online with UK-wide delivery from The Drivers HQ.

The Brand

Autobrite Direct

Autobrite Direct is a car detailing brand that describes itself as built by detailers, for detailers. It was originally founded in 2005 and, in its own words, grew from a small UK operation into a recognised name within the global detailing community. In 2026 the brand entered a new chapter, now operated by Technical Brands UK & Ireland Limited, and key legacy products and formulations have been brought back. Its range covers wheel and tyre care, interior and exterior cleaning, decontamination, and finishing polish, wax and protection, and the brand states that its products are formulated and manufactured in the UK.

The Drivers HQ stocks Autobrite Direct across the wash, correction and protection stages. For washing there are snow foams, Citrus Wash Multi Purpose Cleaner as a pre-wash, and shampoos including Banana Gloss Concentrated Shampoo and Ceramic Infused Shampoo, backed by wheel cleaners, detailing buckets with a lid and dirt guard, and the Detailing Kit Bag. Paint correction is covered by the Correct It range, from Restore Cutting Compound to Enrich Correct Polish, with cutting and microfibre polishing pads. Paint sealants, quick detailers, Ceramic Shield Magiseal and Carbanuba wax protect the finish, while Crystal Glass Cleaner and Clear View Glass Polish look after the glass.

Autobrite Direct suits enthusiasts putting together their first proper wash kit as well as detailers who want products that work together from start to finish. A typical routine starts with snow foam and a pre-wash to loosen dirt before any contact, followed by a careful hand wash using a bucket fitted with a dirt guard. Where the paint needs it, machine polishing with a compound and the right pad comes next, before a sealant, wax or ceramic spray protects the finish. Glass products and the Alcantara Cleaner then take care of the windows and the interior.

Buy Autobrite Direct from The Drivers HQ with tracked UK-wide delivery, or use free Click & Collect from our walk-in store in Ilkeston, Derbyshire. Whether you are topping up a favourite shampoo, replacing a worn polishing pad or building a complete wash and protection kit from scratch, you can combine Autobrite Direct products with the rest of your detailing and car care essentials in a single order.

Shop all Autobrite Direct
AUTOBRITE CRYSTAL GLASS CLEANER (500ml & 5L) - The Drivers HQ

Built by Detailers, for Detailers

Autobrite Direct says everything it does is driven by real-world experience: understanding what actually works, what consistently delivers results and what makes the process of car care better. Its stated aim is to create products that professionals can rely on and enthusiasts can enjoy using, combining performance, consistency and ease of use in every formulation.

The brand was originally founded in 2005 and built its reputation on high-performing products, practical solutions and a loyal customer base. In 2026 it entered a new chapter, now operated by Technical Brands UK & Ireland Limited. According to the brand, key legacy products and formulations have been brought back, manufacturing partnerships reinstated and production aligned with strict quality and regulatory standards.

Autobrite Direct states that its products are developed and validated in-house, and formulated and manufactured in the UK using high-quality raw materials. Its focus, in its own words, is UK manufactured products that work properly, every time.

AutoBrite Detailing Bucket Black - Bucket, Gemma Seal And Dirt Guard - The Drivers HQ

Glass Care, Wash and Paint Correction

Crystal Glass Cleaner has been part of the Autobrite Direct range since 2005 and, according to the brand, was one of the first products it developed. Its high flash-off formula is designed to be sprayed, wiped and buffed, and the brand describes it as safe for all glass, mirrors and window tints. For heavier contamination, Clear View Glass Polish removes bug splatter, grease, fallout and stubborn stains from glass, and contains no silicones or waxes.

On the wash side, Autobrite Direct describes Citrus Wash as a powerful yet gentle pre-wash and all-purpose cleaner infused with citrus oil, diluted to suit anything from light cleaning to degreasing. BriteGel is a sticky, non-acidic wheel cleaning gel that clings to the wheel and tyre with less run-off, and Ceramic Shield Magiseal is a water-based, SiO2 infused coating that can be applied through a foam lance or with a trigger sprayer.

For paint correction, the Correct It range pairs compounds and polishes with dedicated pads. The brand describes Enrich as a medium machine polishing compound that removes car wash scratches, swirl marks and light oxidation, and as a one-step cut and finish compound for most paint finishes. The Drivers HQ stocks it alongside Restore Cutting Compound, the Autobrite Cutting Pad and Correct It PRO microfibre polishing pads.

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