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Autobrite Britegel Gel Based Wheel Cleaner

Non-acidic gel wheel and tyre cleaner

Autobrite Britegel Gel Based Wheel Cleaner

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£11.00

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Size 500ml

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Autobrite Britegel Gel Based Wheel Cleaner Autobrite Britegel Gel Based Wheel Cleaner £11.00
Click & Collect: Ilkeston · FreeMost eligible orders are ready within 5 minutes during opening times. Please wait for your collection-ready confirmation before travelling. Click & Collect: Ilkeston Not available for this option. Options that can be collected show it here. How it works

BriteGel is a sticky, lemon and lime-scented, non-acidic wheel cleaning gel that clings to the wheel surface enabling maximum penetration into the dirt, grime, and brake dust on your wheels. The sticky gel formula clings to the wheel and tyre with no run-off giving you increased time to clean your wheels thoroughly using less product! A powerful cleaning gel formula that provides superb foaming, powerful yet gentle cleaning, and easy rinsing.

  • Sticky gel clings with less run-off
  • Lemon and lime scent
  • Supplied ready to use, not for dilution
  • High foaming gel with easy rinsing
  • Designed for heavy brake dust and grime
  • Dwell time of 2 to 3 minutes
  • Cleans wheels and tyres together
  • Available in 500ml, 1L and 5L
Read the full description

Full Description

BriteGel is a sticky, lemon and lime-scented, non-acidic wheel cleaning gel that clings to the wheel surface enabling maximum penetration into the dirt, grime, and brake dust on your wheels. The sticky gel formula clings to the wheel and tyre with no run-off giving you increased time to clean your wheels thoroughly using less product! A powerful cleaning gel formula that provides superb foaming, powerful yet gentle cleaning, and easy rinsing.

Autobrite Direct says the combined stickiness and performance make Britegel the best wheel cleaner it makes, and one of the best on the market today. Its ease of use is outstanding and the impressive performance means that minimal agitation should be required to eliminate surface dirt and grime. In extreme cases, heavy baked-on brake dust may require additional agitation. BriteGel is also wax friendly and won't degrade your existing wheel waxes and sealants when used correctly. Dwell time is far superior to competitors thanks to the unique extra thick gel formula, preventing drying on during warmer conditions and eliminating the chance of staining on very sensitive finishes.

Britegel is ready to use and requires a heavy-duty BriteGel Trigger to dispense it. The trigger supplied provides an even, a thick mist of product ensuring total coverage on the surface with no runoff and no waste! A pH-balanced gel formula with powerful cleaning capabilities that is suitable for any wheel type and finish, even the most delicate alloy wheels on the market today such as bare metal, chrome, steel or un-protected, un-lacquered surfaces. A quick and easy way to clean your alloy wheels and tyres. BriteGel makes light work of dirt and grime, and will transform the look of your wheels!

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Royal Mail Tracked 24 from £3.95, free over £100.Delivery details

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Key features

  • Wheel Cleaning Gel
  • Non-Acidic
  • Lemon And Lime
  • Ready To Use
  • 500ml To 5L

The Drivers HQ

Expert Notes

BriteGel is the ready to use gel wheel cleaner from Autobrite Direct: a non-acidic, lemon and lime scented formula that clings to the wheel and tyre with less run-off, giving more time to work. It belongs at the wheel stage of a wash, before the paintwork is touched: spray liberally, dwell for 2 to 3 minutes, agitate with detailing and barrel brushes, then pressure rinse. The safety data sheet lists a pH of 12.5 and a corrosive classification, so gloves and eye protection matter, and Autobrite limits it to cool, factory finished wheels, not damaged or unlacquered alloys. It suits anyone who wants a thick, clinging wheel cleaner with no mixing. Pair it with dedicated wheel brushes, a separate wheel bucket and a tyre dressing to finish.

Perfect For / Suitable Surfaces

  • Factory finished alloy wheels
  • Lacquered wheel faces
  • Inner wheel barrels
  • Areas behind the spokes
  • Wheel nuts and bolt recesses
  • Tyre sidewalls

Caution: Classed as corrosive (H314) with a pH of 12.5, so wear gloves and eye protection. Do not use on hot, damaged or unlacquered wheels, and never let it dry.

Technical Specifications

Product Type
Gel Wheel Cleaner
Brand
Autobrite Direct
Suitable For
Factory Finished Wheels And Tyres
Not Suitable For
Hot, Damaged Or Unlacquered Paintwork And Alloys
Size
500ml, 1L, 5L
Format
Ready To Use Gel, Not For Dilution
pH
12.5 (Alkaline, Non-Acidic)
Scent
Lemon And Lime
Colour
Green
Application Method
Heavy-Duty Trigger Spray, Brush Agitation, Pressure Rinse
Dwell Time
2 To 3 Minutes, Up To 5 Minutes On Heavy Soiling
Hazard Label
Danger, Causes Severe Skin Burns And Eye Damage (H314)

How To Use

Application

  1. Put on gloves and eye protection, and check the wheel is cool to the touch.
  2. Working one wheel at a time, spray BriteGel liberally over the wheel and tyre with a heavy-duty trigger.
  3. Leave it to dwell for 2 to 3 minutes, or up to 5 minutes on heavily soiled wheels, without letting it dry.
  4. Spray a detailing brush with BriteGel and agitate the wheel face, wheel nuts and tyre.
  5. Use a wheel brush to clean the barrel and the backs of the spokes.
  6. Pressure rinse the wheel and tyre thoroughly with clean water.

Aftercare

  1. Rinse your brushes in a separate wheel bucket before moving to the next wheel.
  2. Dry the wheels once clean to avoid water spotting.
  3. Check the barrels for missed brake dust and repeat on that area if needed.
  4. Apply a tyre dressing once the tyres are dry to finish the look.
  5. Close the cap tightly and store the bottle somewhere cool and out of reach of children.

Top Tip: Work one wheel at a time and rinse it before moving on, so the gel never has time to dry.

Performance Benefits

  • Clings to wheel and tyre with less run-off
  • Designed for heavy brake dust
  • High foaming during agitation
  • Rinses away easily with clean water
  • Cleans tyre sidewalls in the same step
  • Breaks down grime before agitation

Frequently Asked Questions

Can I dilute BriteGel?

No, BriteGel is supplied ready to use and Autobrite Direct says it is not formulated to be diluted. Diluting it may affect both dwell time and cleaning ability.

How long should I leave it to dwell?

Leave BriteGel on for 2 to 3 minutes before agitating. On particularly dirty wheels Autobrite Direct allows up to 5 minutes, but never let the gel dry on the wheel.

Is BriteGel acidic?

No, BriteGel is a non-acidic gel. Its safety data sheet lists a pH of 12.5, which is strongly alkaline, so wear gloves and eye protection when using it.

Which wheels can I use it on?

BriteGel is intended for factory finished wheels and tyres. Autobrite Direct says not to apply it to hot surfaces or to damaged or unlacquered paintwork and alloys, so test a small hidden area first on any unusual finish.

What does BriteGel smell like?

BriteGel has a lemon and lime scent. The gel itself is green.

What sizes is it available in?

BriteGel is available in 500ml, 1L and 5L. The thick gel needs a heavy-duty trigger sprayer to dispense it.

Do I need to agitate the wheels?

Yes, Autobrite Direct recommends agitating BriteGel. After the dwell time, agitate the face and tyre with a detailing brush and the barrel with a wheel brush, then rinse thoroughly with clean water.

Where can I buy BriteGel in the UK?

The Drivers HQ sells Autobrite Direct BriteGel online with UK-wide delivery and at our walk-in store in Ilkeston, Derbyshire.

HQ Suggests Tips & Insights

  1. Only apply BriteGel to wheels that are cool to the touch.
  2. Wear gloves and eye protection, as the gel is corrosive.
  3. Give heavily soiled wheels up to 5 minutes of dwell before brushing.
  4. Use a heavy-duty trigger sprayer to dispense the thick gel.
  5. Keep wheel brushes separate from the tools you use on paintwork.
  6. Use a small detailing brush for wheel nuts and tight corners.
  7. Clean the wheels before the paintwork so splashes land on unwashed panels.
  8. Buy online with UK-wide delivery from The Drivers HQ.

The Brand

Autobrite Direct

Autobrite Direct is a UK car detailing brand founded in 2005 that describes itself as built by detailers, for detailers. Magifoam snow foam, Crystal glass cleaner and Tyregloss date from its early years. In 2026 the brand was relaunched by Technical Brands UK & Ireland Limited, of County Antrim, which had been the official Autobrite Direct reseller in Ireland; the earlier company, Autobrite Direct Limited, no longer trades. The new operator says it has brought back key legacy formulas and that the products are manufactured in the UK.

At The Drivers HQ we stock Autobrite Direct online with UK delivery and in our Ilkeston shop. Popular choices include Magifoam, Purple Velvet shampoo and Project 64.

Shop all Autobrite Direct
Autobrite Direct Project 64 Spray Gloss Enhancer, Ultraslick Paint Sealant, Crystal Glass Cleaner and Carbanuba Car Wax bottles on a black display plinth

Autobrite wash, wheels and decontamination

Pre-wash and snow foam. Citrus Wash is a citrus oil pre-wash and all purpose cleaner for paint, plastic, vinyl and rubber, diluted 100:1 for light cleaning, 50:1 for a general pre-wash, 30:1 for heavy grime and 10:1 for degreasing. Stronger mixes can reduce wax or sealant, so Autobrite suggests 50:1 or weaker for maintenance washes. Magifoam is a stable, wax and sealant safe snow foam: 100 to 200ml in the lance, topped up with water, left to dwell but never to dry. Custard Magifoam is the vanilla custard scented version, and the thick mousse style Jelly Bean and Parma Violet Super Foams suit lighter summer dirt.

Shampoos. Purple Velvet is a pH neutral shampoo with a Juicy Fruit scent that dilutes up to 1500:1, a 10ml capful in 15 litres. Banana Gloss is pH neutral and kind to existing wax, and Ceramic Infused Shampoo adds a slick, hydrophobic layer, used at 400:1 in the bucket or straight onto the mitt. Wash with the Synthetic Wool Wash Mitt and a 20 litre Detailing Bucket in black or clear, each with a Gamma Seal lid and Dirt Guard; the Bucket Organiser fits most 20 litre buckets and holds bottles, mitts and brushes.

Wheels, tyres and decontamination. BriteGel is a lemon and lime scented, non-acidic wheel gel that clings to the wheel and tyre, and Very Cherry Non Acidic is a high foaming, acid free wheel cleaner for painted and clear coated wheels. Purple Rain is a ready to use gel fallout remover for wheels and bodywork that turns purple as it dissolves iron: do not dilute it, and keep it off damaged or unlacquered paint and alloys. Just The Tonic is a solvent tar and glue remover that also lifts sticker glue and, inside, ink, oil and chewing gum from carpets. Tyregloss is a cherry scented tyre dressing: a little for satin, more for high gloss.

Shop more snow foam, car shampoo and wheel cleaners.

Autobrite Direct Crystal Glass Cleaner being sprayed onto the side window of a black car

Autobrite polishing, protection, glass and interior

Paint correction. The Correct It compounds are made for modern ceramic and scratch resistant clear coats as well as hard German paint: Restore is the heavy cut, rated to remove 1500 grit sanding marks, Enrich is a medium one step cut and finish, and Final Finish is the anti-hologram finishing polish. The 135mm pads are colour coded: orange for cutting and green for polishing, both German open cell foam, with the Hybrid Wool Ultracut and Correct It PRO microfibre pads for faster correction.

Protection and gloss. Prep-It removes polishing oils and residue before a coating, sealant or wax. Ultraslick is a polymer sealant for paint, glass, chrome and unpainted plastics in a 250ml atomiser bottle, and Carbanuba is a banana scented cream wax of carnauba, montan and microcrystalline waxes. Magiseal is a water based, SiO2 infused coating: 100ml with 400ml of water in a foam lance, or 25ml with 475ml in a trigger, rinsed straight off, for two to three months of protection. Project 64 is a pH neutral spray, wipe and buff gloss enhancer, Quickshine works as a quick detailer, waterless wash or clay lubricant, and Top Gloss is a wax drying aid. Apply them with the foam applicators, six to a pack, and polish bright metal with Metalworx.

Glass. Crystal has been in the range since 2005: a fast flash-off glass cleaner, safe on glass, mirrors and window tints. Clear View polishes away bug splatter, fallout and watermarks with no silicones or waxes, ready for Repel, a rain repellent that Autobrite says beads water off from around 30mph. Buff with The Enforcer, a 55 x 63cm, 300gsm glass towel.

Interior and kit. Fab is a high foaming upholstery cleaner and pre-spotter, Magic Carpet a low foaming fabric cleaner with odour neutralisers, and the Alcantara Cleaner is solvent free and water based for Alcantara and suede. Jaffa Clean degreases and protects engine bays and door shuts, and the Soft White Drill Brush (5in) scrubs carpets and mats. Carry it all in the Detailing Holdall or Detailing Kit Bag, or start with the boxed Essential Detailing Kit.

Shop more paint sealants, glass cleaners and interior cleaners.

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