The Brand

Infinity Wax

Products
71
About the brand

71 products

Brand Campaign

From Garage Experiments to UK Production

From Garage Experiments to UK Production

Infinity Wax says it began in 2014 as the weekend pursuit of its founder, Michael Cipriani, whom the brand describes as an automotive enthusiast with a chemist's precision and a detailer's eye. What started in a garage as hands-on experimentation produced early blends for fellow car lovers who wanted performance without complication. According to the brand, the idea was to make car care accessible, effective and safe in a sector long split between products for professionals only and retail friendly ones.

By 2015, the brand says, word had outgrown the workshop and Infinity Wax opened its first laboratory and retail space in Newbridge, near Edinburgh. It describes the space as part innovation hub and part clubhouse for enthusiasts, and as the proving ground for new ideas, new coatings and launches such as Rapid Detailer, where products were tested, debated and refined.

Today Infinity Wax describes its formulas as lab-developed and real-world tested. It states that all of its products are made in the UK and manufactured in its own facility, giving it full control over formulation, quality and supply standards. The brand also focuses on concentrated formulations and modern ingredient technologies, including renewable, plant-derived components where appropriate, an approach it says reduces environmental impact through lower dilution and packaging requirements.

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The Brand

About Infinity Wax

Infinity Wax is a specialist car detailing brand that creates professional-grade products designed to be simple to use and to work together. According to the brand, it began in 2014 as the weekend pursuit of founder Michael Cipriani, whose hands-on experimentation in a garage produced early blends for fellow car lovers. Infinity Wax says its formulas are lab-developed and real-world tested, and that all of its products are made in the UK. Its range runs from pre-wash cleaners, shampoos and wheel cleaners to waxes, sealants, ceramic coatings and interior care.

The Drivers HQ stocks Infinity Wax across the wash, protection and interior stages. For washing there are shampoos such as WaxOn Si02 Shampoo and Wax Off, Wheel Shampoo for the wheels, Zero Water for a waterless wash and Super De-Greaser. Protection covers paint sealants such as Obsidian Graphene Sealant and Turbo6 Sealant, Super Glaze, quick detailers including QDX Graphene and Synergy Quick Detailer, and the Synergy Revolution wheel ceramic coating. For the glass and the cabin there is Spotless Glass Cleaner and spray air fresheners such as Watermelon and Jellybean.

Infinity Wax describes itself as a brand built for enthusiasts and professionals alike, so the range works whether you are putting together a first wash kit or topping up a working detailing setup. A typical routine starts with Wheel Shampoo on the wheels, followed by a shampoo wash. A sealant such as Obsidian or Turbo6 then protects the finish, and a quick detailer keeps it looking fresh between washes. Spotless on the glass and an air freshener finish the cabin.

Buy Infinity Wax from The Drivers HQ with tracked UK-wide delivery, or call in at our walk-in store in Ilkeston, Derbyshire, where Click & Collect on eligible online orders is free. Whether you are replacing a favourite pre-wash, trying a new wax or building a complete wash, protection and interior kit, you can combine Infinity Wax products with the rest of your detailing and car care essentials in a single order.

Concentrated Cleaners and Easy Protection

Concentrated Cleaners and Easy Protection

Several Infinity Wax cleaners are supplied as concentrates. Citrus Pre-Wash is designed to be diluted and sprayed on before washing, and the brand says it is made from biodegradable, non-caustic detergents combined with natural orange oil, and is safe on wax and coatings. Incinerate Wheel Cleaner is an acid-free, alkaline cleaner designed for contactless or deep cleaning of wheels and tyres, and APX All Purpose Cleaner is a water-based concentrate with no solvents, oils or silicones.

For protection, Infinity Wax describes Express Sealant as an SiO2 sealant that can be sprayed onto a wet, clean vehicle and rinsed away, or applied through a snow foam lance, which it says is useful for large vehicles such as vans and motorhomes. Diablo PTFE Wax is suggested for winter use, track cars and high use vehicles, while the brand calls Graphene Wax the easiest to apply and remove wax it has ever made, yet one of its most durable.

Glass and interiors are covered too. Diamond Vision is an SiO2 siloxane based glass sealant that the brand says improves driving clarity in the rain and at night, and it bonds without the need for acids. Inside the car, Fresh Interior is an anti-bacterial cleaner for fabric seats, carpets and hard surfaces, though not leather or suede, and Finale Interior Dressing leaves a matte, anti-static finish on plastics and trim that helps prevent dust building up.

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